Hey that's a cool map you posted, you most have added it after the fact as I didn't see it the first time.
Most people around me do call it pop, however I prefer calling it soda.
That's like Tivo, Google, and others. Hey I'm going to Tivo the game tonight or why don't you just go Google it?
That's a marketing wet dream as it basically becomes free advertising/branding.
In that case, why don't I go DBA that?